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Date of Issue: October 07, 2009

Mainsail eyes new design for former Tidemark

Mainsail Development plans to scrap the 50-unit design for lodging units at the former Tidemark Resort in Holmes Beach and come up with a new plan that calls for a 40-unit facility.

Marketing director Joe Brown of Mainsail said he was meeting with three architectural firms this week, and Mainsail will soon select a new architect to design something “really exciting” for the property.

“We are not going to take the plan from Tidemark and use that” at newly named Mainsail Lodge and Marina, Brown said.

Mainsail purchased the Tidemark property, including the Tidemark Beach Resort on 66th Street in Holmes Beach in July. The 12-unit beach resort is now marketed as Mainsail Beach Inn.

Brown said Mainsail plans to have a full-color brochure for the Mainsail Lodge and Marina, including the new design, ready by Jan. 1 for prospective buyers. The sales price of the various units will be included in the brochure, Brown said, but he declined to comment on any proposed unit pricing.

“We’ve had a lot of people call and say they are interested in Mainsail Lodge. They say ‘anything you do there, let me know about it,’” Brown said.

Mainsail continues to sell the units at its Beach Inn.

“We’ve sold five of the 12 units and have about 50 to 60 people interested in the remaining units,” he said. “Europeans are very bullish on Mainsail Beach Inn.”

Brown said Mainsail’s goal is to sell out the beach resort units, but to maintain managing rentals at the property.

At the Mainsail Lodge and Marina, Brown said the plan also is to sell units and continue to manage the property as rental accommodations. The marina portion will be owned by Mainsail LLC.

Holmes Beach building official Joe Duennes said he would have to inspect any plans submitted by Mainsail for a lodge before he could comment on whether or not the company would have to submit and obtain approvals for a new site plan.

Efforts to construct a hotel/condominium/marina at the Mainsail Lodge and Marina property have been ongoing since August 2001.

At that time, then-developer Nick Easterling obtained permission from the Holmes Beach City Commission to construct a 50-unit property including a lodge, townhouses and accompanying marina.

In 2004, Easterling went into bankruptcy and was forced to sell the project. Reliance Tidemark LLC bought in and was unable to complete the original plan, but did construct the beach resort.

Both properties were sold in Reliance Tidemark’s July bank sale to Mainsail. Principals in Mainsail LLC, a subsidiary of Mainsail Development, include Pine Avenue Restoration LLC.