Discovery viewers to discover AMI

Discovery Channel viewers will discover Anna Maria Island in February.

A crew filmed at a number of Anna Maria Island locations earlier this month, including retailers on Bradenton Beach’s Bridge Street.

The crew turned its cameras on the Bridge Street Market, the Back Alley, The Hive, The Fish Hole and the BridgeWalk, which also hosted the film team.

The crew also filmed skimboarders off Longboat Key and some Island real estate properties, including those in the Pineapple Fish accommodations roster.

The crew was working on a 30-minute episode of “Florida Travel Life Affordable Luxury” that will first air at 9 a.m. Feb. 12 and then repeat 14 times.

“Florida Travel Life Affordable Luxury” is paid programming sponsored by American Express and Visit Florida, the statewide tourism bureau.

The promotional series, an extension of Florida Travel Life magazine, debuted in June to take viewers “to Florida’s hottest destinations, starting with Daytona Beach, Miami and Ft. Lauderdale, with insider tips on where to stay, dine, shop and play like a VIP.”

Next on the itinerary for the “Florida Travel Life” team was a stop at Palm Beach and a visit to the Keys.

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