Advertising Networks of Florida

Trolley funding safe — for now

By Rick Catlin, Islander Reporter

The Anna Maria Chamber of Commerce board of directors learned March 16 that the Longboat Key Trolley operated by the Manatee County Area Transit and the Sarasota County Area Transit is in jeopardy of being dropped for lack of use. The fare-free Island Trolley funding, meanwhile, is safe this year and the next two fiscal years that begin Oct. 1.

“Everything is good for the (Island) trolley as long as grants keep coming from the state,” Manatee County administrator Ed Hunzeker told board members.

The grants, along with county funds and contributions from the Island, are enough to keep the trolley operating as a free service for the next three years, MCAT manager Ralf Heseler said in early March.

David Teitelbaum, who was recently reappointed to the board, organized the chamber’s advertising program for the Island trolleys. He said the five new trolleys coming are longer than the previous trolleys and have an improved antique-look inside.

That means there’s more space for advertising, he said.

Teitelbaum is preparing a new advertising contract for businesses. In the interim, the current ads on the trolleys remain at no charge.

He’s also developing a new marketing plan and has several new advertisers ready to roll out on the new trolleys.

Revenue from ad sales on the trolleys is used to partially fund the service, which first began operation on AMI in March 2002.

2 Responses to Trolley funding safe — for now

  1. Kevin Barr says:

    When I read the headlines I got a little nervous. My family has been coming to the island for at least 10 years and one of our kids favorite activities is riding the FREE trolley. I also use it to go to the municipal peer for fishing. The FREE trolley is one of the best assets for the island. I was hoping that when I retire I could be one it’s drivers. Will be down for Easter, can’t wait to ride the trolley. kb

  2. walter sims says:

    Hey Kevin I understand about the trolley- we folks that live here would like to keep it free also, but hey I have been all over Florida and up to Cape Cod and there is NOTHING that is free anymore. Even are beaches are free but go anywhere else and they have parking meters, tolls to the islands, etc. Actually they should charge $.25-.50 a ride, pretty reasonable don’t you think???? People would still ride it- its a steal in these times!!!

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